Will Simpson is the head of brand strategy & integrated marketing at Cash App (part of Block, Inc., a global technology company with a focus on financial services), where he has spearheaded brand fundamentals and integrated campaigns since 2022. In addition to leading brand and creative strategy, he has led the development of the brand media practice, bringing Cash App to millions more customers. Prior to Cash App, Will worked as a Global Strategy Director at Anomaly, and spent 7 years with Giant Spoon, working across Strategy, Media and Experiential.