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Amplify

Vanita Pandey

Vanita Pandey
Amplify

Vanita Pandey

CMO

CAF

Biography

Vanita Pandey is the Chief Marketing Officer at Caf, an innovative IDtech company where she is responsible for building demand in key markets, elevating the brand and executing seamlessly on its go-to-market strategy. Pandey is a fraud expert with previous experience as the CMO at Arkose Labs and VP of Product Marketing at ThreatMetrix (acquired by LexisNexis) where she established the company’s strategic vision and market positioning.

She also served as VP of Marketing and Product Strategy at Simility, (acquired by PayPal) where she was charged with strengthening the brand worldwide and driving key elements of go-to-market strategy. Prior to ThreatMetrix, Pandey worked at leading financial institutions like Standard Chartered Bank, ABN Amro Bank, Capital One and Visa where she oversaw merchant development and global marketing strategies for digital products.

Vanita holds an MBA from the University of California, Irvine and a Bachelors in Physics from the University of Delhi.