Svetla Marinova is a Strategic Financial Services Partnerships specialist at Microsoft, leading innovation, go-to-market, and co-sell efforts with top software development partners. Her career includes leadership roles at Bloomberg, AWS, Grant Thornton, APG Asset Management, and S&P Global, with expertise in cloud alliances, data partnerships, and fintech innovation. She’s collaborated with Nasdaq, Databricks, Snowflake, Google Cloud, OpenAI, and Perplexity to advance financial data infrastructure. Svetla holds a Master’s from Columbia University and an EMBA from Wharton. A Money 20/20 Europe Rise Up alumna and APAC speaker, she’s been recognized by Innovate Finance and NYC Fintech Women. She’s a published author, frequent speaker, and advisor to Holt Fintech Accelerator. Passionate about STEM and youth mentorship, she volunteers with FIRST Robotics, NFTE, and Girls in Tech.