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Speaker

Shannon Watkins

Shannon Watkins
Speaker

Shannon Watkins

Chief Brand, Marketing & Communication

Fiserv

Speaking at

Wednesday 30 October, 10:00 - 10:35

CMOs Paving the Path Forward for Fintech’s Future

Biography

Shannon Watkins is the Chief Brand, Marketing, and Communications Officer at Fiserv, Inc., bringing over 20 years of brand management experience. She leads global brand strategy, corporate communications, creative direction, market research, marketing technology, and operations.

Previously, she was the Global CMO of Jordan Brand at Nike, driving double-digit growth, and Chief Brand and Marketing Officer at Aflac, aligning brand and purpose for impact. Watkins spent nine years at The Coca-Cola Company, leading Powerade, Coke Zero, and Dasani, and held management roles at Kraft Foods and ConAgra Foods.

She began her career in research at Procter & Gamble. A champion for equality and access, Watkins co-founded The A Pledge and is a member of the Black Executive CMO Alliance (BECA). Her accolades include Adweek’s Most Powerful Women in Sports, a Clio Award, and a Cannes Lion. She holds degrees from Indiana University’s Kelley School of Business and Fisk University.