Rebecca Walden is a payments marketing pro, driving go-to-market strategy for fintechs, ISVs, ISOs, financial institutions and SMBs.

Prior to becoming a fractional CMO, Rebecca led enterprise-wide merchant services marketing for First American (Deluxe).

She serves on the President’s Advisory Council for PayTech Women and as co-chair of its 2024 Leadership Summit. She has also chaired various ETA committees. In 2018, Rebecca joined the U.S. cohort of Money 20/20 Rise Up.

A breast cancer survivor, Rebecca is a passionate advocate for breast cancer awareness and the power of early detection.

Rebecca also serves on the boards of Brighter Magazine (for women affected by all types of cancer), Beyond the Bag (benefitting the Joan Katz Cancer Resource Center) and the Kupferle Health Board, part of Texas Health Resources Foundation. In 2024, Rebecca was named a Consumer Reviewer for the U.S. Department of Defense’s Congressionally Directed Medical Research Programs.