Rachael is the Chief Marketing Officer for Experian Financial and Marketing Services. A marketing veteran with diverse experience in non-profits, AdTech and agencies, Rachael gets excited by translating complex technical solutions into simple, easy to understand value propositions for her brands. In her role as CMO, Rachael is focused on implementing the overarching product, branding, messaging and go-to-market positioning and strategy to help drive Experian's position as a leader for the next generation of data and identity solutions across financial institutions and marketing technologies.