My work starts with a question I believe our industry needs to ask: Are you speaking your customer's entire language? I see a 'sea of sameness' where companies compete on the same features and jargon, making it nearly impossible to stand out and connect.

That's why my focus is on bridging the gap between fintech innovation and the complex realities of international trade. By helping companies understand their clients' biggest challenges, like customer acquisition and targeted lead generation, I help them build a brand that is truly differentiated. My goal is to move beyond product-speak towards an empathetic, holistic approach that builds lasting trust and drives real growth in Payments, Financial Services and beyond.