Mark Sam is the Founder & Managing Director of Major Street Advisory, a boutique consultancy blending tier-one consulting talent with high-growth operating experience. Major Street helps Digital Banking and Fintech executives drive revenue through Open Banking, Embedded Finance, Partnerships, and AI. With 15+ years at the intersection of Fintech and Financial Institutions, Mark scaled Plaid's Canadian business as Head of Canada and previously advised global banks on digital growth as a management consultant at BCG and Accenture.