Luke Gebb is Executive Vice President of Global Innovation at American Express. He also leads Amex Digital Labs, where he drives enterprise-wide efforts to turn emerging technologies into customer-facing products. With deep experience in bringing new tech to market, Luke advances initiatives across areas such as generative AI, agentic commerce, and blockchain, partnering with technology, strategy, and commercial teams to accelerate adoption, shape standards, and forge strategic partnerships. He has a long track record of building and scaling major digital programs across the company and translating pilots into commercial impact, helping shape the future of digital commerce through practical, customer-first applications of emerging technology.