Lia Cao is a Managing Director, Head of Embedded Finance & Solutions at J.P. Morgan Payments in the Corporate and Investment Bank (CIB). In this role, Lia leads a global product and solutioning team to build and deliver a full suite of innovative and scalable embedded finance products, industry-tailored payment solutions and value-added services that power our clients to transform commerce experiences for their ecosystem participants. The embedded finance product suite ranges from embedded payments, lending to banking solutions. Value-added services include trust & safety and data & analytics. And the industry solutions cover healthcare payment solutions, mobility payment solutions, gaming and more.