Lesley Li is the CEO and co-founder of U Impact, a fintech platform using Generative AI and behavioural science to activate and engage investors — with a focus on women, next-gen investors, and sustainable finance.

Prior to founding U Impact, Lesley spent over a decade at JP Morgan, Barclays, and Mizuho, gaining deep expertise in global financial markets. She holds two Master’s degrees from the University of Cambridge in Finance and Industrial Management.

Lesley’s mission is to democratize investing by bridging finance, technology, and human behaviour. U Impact partners with organizations such as Morningstar and NTT Data to help financial institutions reach and empower underserved investor segments.

A TEDx speaker and a recognized leader on the Women in FinTech Powerlist by Innovate Finance, Lesley regularly speaks at global conferences on financial inclusion, sustainable finance, and the future of investing, combining market insight with storytelling that moves people to action.