Lauren Crossett is the Co-Founder of GTM Guild a consultancy serving fintech startups with everything go to market- from hiring to fractional leadership. Prior to GTM Guild, Lauren was CRO at Pinwheel where she built out the GTM team from ground up. Lauren was Head of Fintech at Quovo (acquired by Plaid), and Head of Wealth at Plaid. Prior to her work in connectivity she lead the retail side of a quant fund and worked as a financial advisor. Lauren has been consulting for nearly 2 years with more than 15 happy clients.