As Vice President of Marketing at Paramount Commerce, Kristi leads the development and execution of both Marketing and Product Marketing strategies, helping to drive growth and scale. With more than 15 years of experience in the financial services industry, she has held leadership roles across the spectrum—from early-stage startups to major financial institutions.

Before joining Paramount, Kristi led the go-to-market strategy for a Series B fintech startup, positioning the company for rapid expansion. Earlier in her career, she managed the Money Movement portfolio at TD Bank, where she spearheaded a multi-million dollar initiative to enhance Interac e-Transfer functionality for millions of customers.

Kristi is an active voice in the fintech ecosystem. She serves on the Marketing Committee for PayTechs of Canada and contributes as an industry expert with Fintech Cadence.