Jody is the group vice president of Digital Experience and

eCommerce. She leads customer-centric strategies and operational excellence

across our eCommerce business, driving both transformational

initiatives and day-to-day optimization to deliver a seamless

experience. Jody works cross-functionally to align business

goals, customer experience and technical execution serving

as a catalyst for digital transformation by blending strategic

foresight with operational optimization to deliver measurable

impact and accelerated growth.

Jody joined the company in 2014 to lead customer experience

for Vitacost.com. She has more than 25 years of experience

leading customer experience, digital, marketing, and product

management at consumer brands and e-commerce

companies such as Amazon, The North Face, and AT&T. During

her tenure at Amazon, Jody led product management and

developed Target.com on the Amazon platform. She was

named vice president of Digital Experience at The Kroger Co.

in 2016 and later group vice president of Product Experience.