Jim Perry is the Senior Strategist at Market Insights, where he helps financial institutions nationwide make smarter decisions and unlock new paths to growth through custom research and data-driven strategy.

A trusted advisor to banks and credit unions, Jim brings clarity to complex challenges and a fresh perspective to conversations about growth, innovation, and relevance in a rapidly changing industry.

A frequent speaker at conferences large and small, Jim is also a familiar voice on podcasts like Breaking Banks, Banking Transformed, One Vision, and the American Banker Podcast. He co-founded the Fintech Book Club and serves on the board of the National Alliance for Financial Literacy and Inclusion, advocating for greater access and opportunity in financial services.

Jim also serves as a mentor with Money20/20’s RiseUp/Amplify program, supporting the advancement of women and underrepresented voices in financial services leadership.