Greg Matusky is Founder and CEO of Gregory, the seventh largest financial services PR agency in the U.S. with a 35-year legacy of innovation, and host of the weekly AI-focused podcast, The Disruption Is Now. With over 40 years of experience in journalism and PR, Greg understands the enduring value of earned media, especially in today’s AI-driven world, where visibility in generative search is the new front page.

He leads the most AI-enabled PR firm on the planet, leveraging a suite of proprietary tools to help fintech, wealthtech, and financial brands break through. Under Greg’s leadership, the firm built a reputation as an integrated communications powerhouse powered by AI. The firm’s latest innovation—the Influence Engine—offers a suite of GEO tools to help clients get discovered, be trusted, and grow. Clients include Altruist, SimCorp, Savana, MyVest, Verituity, STP Investment Services, UX Wealth Partners, Amount, Clear Street, Turing Technology, and Fynancial.