Ellen is a Principal at Totavi, joined the firm after more than a decade of progressively growing roles as a Product Manager, Director, and Vice President of Product. Ellen transitioned from a product operations role at Bankrate to a product manager and joined Matthew's nascent product team at the company. She has since worked as a founder, a startup's only PM, a data PM in a huge organization, and a product leader in a startup.

Ellen's broad experience enables her to understand the unique challenges of zero-to-one products and how to rebuild applications and enhance performance and capability. She has quickly become the go-to resource for accurate knowledge and effective organizational output.