Dawn Crew is a seasoned marketing leader with over 25 years of experience driving growth, brand relevance, and go-to-market excellence for enterprise B2B technology companies in the fraud, identity verification, and data space. Formerly Chief Marketing Officer at Trulioo, she specializes in creating demand in crowded or undefined markets, thriving at the intersection of strategic positioning, revenue accountability, and customer-centric storytelling.

She has launched category-defining products, scaled global marketing functions, and built teams that move fast, think deeply, and deliver measurable results. Her approach is both data-informed and human-centered, grounded in the belief that the best marketing doesn’t just generate leads—it deepens connection, earns trust, and positions companies to lead with clarity.

Dawn holds a B.S. in Organizational Leadership from Penn State, an M.S. in Integrated Marketing Communications from Northwestern University, and has completed executive education in Strategic Marketing Management at Stanford GSB.