A purpose-driven fintech founder and community advocate, Dana Fry is the CEO of Ujamaa.Financial, a mission-led platform building generational wealth through culturally resonant credit, lending, and financial education. As a Money20/20 Ambassador and speaker in Amplify and Rise Up, Dana champions inclusive innovation—bridging boardrooms, regulators, and the communities most impacted by systemic financial gaps.

Rooted in the belief that financial equity is a civil right, Dana blends data-driven strategy with story-rich, human-centered design. Under her leadership, Ujamaa.Financial equips Black and Latino millennials with tools to navigate credit shocks—like the 2025 resumption of student loan collections—while catalyzing trust, literacy, and upward mobility.

A sought-after voice on credit access, fintech ethics, and community capital, Dana has advised startups and nonprofits on scalable, responsible growth. Her north star: transform financial systems so prosperity is not the exception—but the expectation—for every family and neighborhood served.