Colton joined LoanPro as the Chief Marketing Officer in 2023. Prior to LoanPro, he led marketing at open finance company Truv, helping the company achieve a 300 percent year-over-year revenue growth. Before Truv, Colton held several influential roles in marketing and sales at MX, Lucid, and HealthEquity. Colton received his undergraduate degree in Marketing from Brigham Young University, and a graduate degree from the University of Miami in Marketing Research & Business Analytics.