As Director, Loyalty Partnerships, Byron is responsible for managing WestJet’s CoBrand Credit Card program as well as managing WestJet’s growing portfolio of non-air loyalty partnerships and products, including the recently launched WestJet Rewards eStore.

Byron is a loyalty and finance professional with over 20 years of experience and a proven knowledge of the airline industry and frequent flyer / loyalty programs. Prior to joining WestJet, Byron previously served as Director, Loyalty Program Management at Air Canada leading a team focused on the management and delivery of the Aeroplan loyalty products. Prior to seeing the “Loyalty Light”, Byron practiced as a Chartered Accountant in both Australia and Canada.