As Chief Data Officer and Chief Risk Officer at ZigiAPP, a digital banking platform of Banco Industrial — the largest bank in Central America — Brenda Menjivar oversees Data Science, Machine Learning Engineering, Credit Risk, Fraud Risk, and Digital Lending. Under her leadership, ZigiAPP has launched the Digital Credit product, offering fully digital financial solutions to an underserved segment in Guatemala.

With over 15 years of banking experience, Brenda’s goal has been to turn data into a strategic business advantage. She has a proven record of driving innovation and sustainable growth. Her strategic vision and expertise in artificial intelligence and machine learning have made her a leading figure in leveraging advanced technologies to boost digital financial ecosystems.