Alex Reeve is a Senior Director of Product Management at Coinbase, leading Coinbase’s identity and authentication-related efforts and more. His focus is on building the “trust” layer for Coinbase, ensuring that every customer can seamlessly access Coinbase’s product portfolio while also meeting Coinbase’s regulatory obligations.

With a background in both fintech and enterprise, Alex brings a sharp perspective on how identity-related systems need to evolve: providing a seamless and secure user experience, keeping pace with an ever-evolving regulatory and security landscape, and being flexible and extensible enough to operate across a broad, scaled product portfolio.