Moderator

Abby Trexler

Abby Trexler
Moderator

Abby Trexler

Managing Director

Vested

Speaking at

Wednesday 29 October, 09:30 - 10:00

Beyond the Backend: Crafting Customer-First Narratives in Finance

Biography

Abby is a strategic communications leader with over 20 years of experience helping financial services organizations craft compelling narratives, elevate their brand, and drive business results. She has worked with a multitude of companies across all aspects of financial services, including insurance, asset management, wealth management, payments, banks, and fintechs. Previous and current clients include Morgan Stanley, WisdomTree, The Hartford, WTW, Principal Financial Group, Invesco, S&P Global, Wilmington Trust, BNY Mellon, Pershing, Fiserv, and many more. Abby is the winner of the Public Relations Society of America's Silver Anvil Award, the highest honor from PRSA, recognizing the best strategic public relations campaigns of the year. She holds a Master's in Corporate Communications from Johns Hopkins University and a Bachelor's in Communications from Xavier University.