Aaron leads Marketing and Business Development at the Wise Marketer Group, a customer engagement and loyalty marketing education, research/advisory, and media company. WMG is known for The Wise Marketer™ publication and the Loyalty Academy's™ Certified Loyalty Marketing Professional™ (CLMP™) designation.

Aaron is an award winning B2B marketer with 25+ years of consumer-centric and data-driven marketing, market research, and loyalty and rewards industry experience. He is a recognized thought leader on how brands use data intelligently to deliver value through their marketing effort.

He is a marketing executive that has led the development and publication of The Loyalty Report™ for Bond Brand Loyalty; led marketing teams at Rubikloud and Aimia; led client services for the small business division of what is now Gartner CEB; and has delivered marketing strategy and plans for divisions of Alliance Data and Shell Canada. Aaron also taught Marketing for 5 years at Toronto Metropolitan University.