Marketing Wednesday
Back By Popular Demand For 2024
Marketing Wednesday Is Back With A Bang!
Welcome Reshma Peck, CMO of Experian as our newest keynote speaker!
This isn't just any player in the game, nope. Experian is THE LARGEST credit bureau, shaping the very backbone of our U.S. economy. With nearly 17 years at Experian, Reshma's got the secret sauce for building trust through savvy marketing moves.
Experian's success story isn't just a tale for the ages; it's the ultimate playbook on brand building and the importance of trust for our industry — and for YOU.
And guess what? During Marketing Wednesday you'll be able to gain these insights and more! Join us now.
What's Marketing Wednesday All About?
Glad you asked! Marketing Wednesday is a day where you'll dive deep into the marketing strategies, trends and innovations shaping the industry. From focusing on the marketing fundamentals to the rise of marketing’s new AI copilots, we've got your burning questions covered.
Get Answers To Questions Like:
- Brands need to take risks to innovate - get the inside scoop on how the best brands leverage the last unfair advantage: Creativity
- Can you be finfluential? How are the best brands making influencers work for them in a regulated market?
- How should we harness humans and machines in modern marketing?
- How can AI be leveraged to enhance marketing strategies and drive tangible business results?
- Breaking out of a sea of sameness - how to build distinctive brands in a world of copycats
- What gets measured gets managed (even when it's pointless to measure and manage it, and even if it harms the purpose of the organization to do so) - how to build a modern marketing insights stack that’s fit for the future of fintech
Oh, How Was It Last Year?
You mean the inspiring insights from Mastercard's CMO Raja Rajamannar on experiential marketing? Or how TikTok and Your Rich BFF talked about discovery and inspiration around finance? Or when VaynerMedia took the stage to talk about banking and adtech? Yeah, we're bringing that same energy and expertise for 2024 to the table, and then some.
Don't Miss Out - Join Us Now
Ready to polish your business strategies and refine your campaigns during Marketing Wednesday? Yea, we thought so.