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Complex Systems, Simple Stories: Designing Clarity in Financial Experiences

Wednesday 21 October, 9:00 AM–9:30 AM

Duration: 30 mins
Location: Master Track Deep Dive

Description:

Financial products and systems are growing more complex, while customers increasingly expect simplicity.This session explores how marketing, communications, and product teams translate complexity into clear, intuitive experiences and narratives that drive trust and adoption.

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Speaking
  • Mary Sacchi

    World Gold Council

    Head of Communications, North America

  • Greg MacSweeney

    The Clearing House

    Vice President & Head of Communications

Moderators
  • Kimberly Hatton

    Databricks

    Global Industry Marketing Leader, FS

Tags

Pillars
  • Technology as the Great Equalizer
Topics
  • Marketing
Session Types
  • Panel Discussion

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